Case Study: Manscaped achieves 87% ROAS increase with SteelHouse Dynamic Spend Optimization

Manscaped boosts ROAS 87% with SteelHouse

Manscaped, a company specializing in men's health and hygiene products, was struggling to acquire new customers while meeting its strict ROAS targets for retargeting campaigns. They partnered with vendor SteelHouse and leveraged its Dynamic Spend Optimization (DSO) and Advertising Suite to bring consistency and predictable performance to their efforts.

SteelHouse implemented its DSO-driven retargeting across Facebook Dynamic Carousels and display, automatically optimizing placements and channels. This solution provided Manscaped with an intuitive platform and responsive support. The outcome was an 87% increase in ROAS versus their previous solution, delivering stable and scalable results that met their acquisition and ROAS goals.

Manscaped