Case Study: Manscaped achieves 87% ROAS increase with SteelHouse Dynamic Spend Optimization

Manscaped, Inc. Sees 87% ROAS Increase With Dynamic Spend Optimization

Manscaped, Inc., the leader in men’s health and hygiene products, was struggling to acquire new customers while meeting strict ROAS targets for its retargeting campaigns due to fluctuating lifetime value and average order value. They turned to SteelHouse, leveraging its Dynamic Spend Optimization (DSO) and Advertising Suite to bring consistency and predictable performance to their retargeting efforts.

SteelHouse implemented DSO-driven retargeting across Facebook Dynamic Carousels and display, automatically optimizing placements and channels while providing an intuitive Advertising Suite and responsive support. The outcome: Manscaped achieved an 87% increase in ROAS versus their previous retargeting solution, delivering stable, scalable results that met their acquisition and ROAS goals.

Manscaped

Ryan Fiore

Vice President of Marketing