Case Study: iStockphoto achieves 6x higher CTR and 82% higher ROAS with SteelHouse Facebook video retargeting

iStockphoto boosts CTR 6x and ROAS 82% with SteelHouse

iStockphoto, a Getty Images company, wanted to determine if video ads could outperform their existing static-image retargeting campaigns and drive more video purchases. They partnered with SteelHouse to test Facebook video retargeting and placements.

SteelHouse implemented 4K video ad units across Facebook's platforms, optimizing for reach and conversions. The campaign delivered a 6x higher click-through rate, an 82% higher return on ad spend, and a 35% lower cost per acquisition. These measurable outcomes convinced iStockphoto to expand their use of video advertising with SteelHouse.

iStockphoto