Case Study: iStockphoto achieves 6x higher CTR and 82% higher ROAS with SteelHouse Facebook video retargeting

iStock Adds Video Placements to Facebook Campaigns…and They Like the Results

iStockphoto, a Getty Images company known for its vast stock photography and growing stock video library, wanted to determine whether video ads could outperform their existing static-image retargeting campaigns and drive more video purchases. They partnered with SteelHouse to test Facebook video retargeting and video placements alongside their current static campaigns.

SteelHouse implemented 4K video ad units across Facebook, Instagram and the Facebook Audience Network, optimizing for reach and click conversions and comparing performance to static ads over 30 days. The video campaign delivered clear gains: 6× higher click-through rate, 82% higher return on ad spend, 35% lower cost per acquisition, and over 10× more post shares — results that convinced iStockphoto to expand video usage. SteelHouse led the test and optimization that produced these measurable outcomes.

iStockphoto

Alix Carlson

Global Online Marketing Specialist