Case Study: Green Chef achieves 126% higher ROAS with SteelHouse Facebook Video Ads

Green Chef boosts ROAS 126% with SteelHouse

Green Chef, a leader in home food delivery, wanted to move beyond display advertising to boost brand awareness and increase subscriptions through social channels. They partnered with vendor SteelHouse to run Facebook and Instagram video ad campaigns aimed at driving signups.

SteelHouse implemented a strategy using two sound-off video ads targeted to three audience segments, which were optimized for conversions and paired with a promotional offer. The SteelHouse-led campaign resulted in a 126% increase in ROAS and a 36% reduction in CPA. These positive outcomes led Green Chef to double its video advertising budget.

Green Chef