Case Study: Evo achieves 237% increase in conversion rate with SteelHouse

Evo boosts conversion rate 237% with SteelHouse

Evo, a top internet retailer of skate and snowboard equipment, was working with three online advertising vendors and sought a better return on ad spend and higher conversions. To address this challenge, the company partnered with vendor SteelHouse and adopted its Behavioral Marketing Platform.

SteelHouse implemented behavior-and-personality-based segmentation, serving tailored ads to shoppers, which resulted in a 237% increase in conversion rate and raised click rates from 0.128% to 0.235%. By using SteelHouse's platform and analytics, Evo achieved measurable improvements in conversions, sales, and marketing ROI.

Evo