Case Study: Evo achieves 237% increase in conversion rate with SteelHouse

Evo - Customer Case Study

Evo, a Top 500 Internet Retailer of skate, snowboard and extreme sports equipment and a SteelHouse client since March 2010, was working with three online advertising vendors and sought a better return on ad spend and higher conversions. They adopted SteelHouse’s award‑winning Behavioral Marketing Platform and its personality‑driven segmentation instead of industry‑norm dynamic ads.

SteelHouse implemented behavior‑and‑personality based segmentation—serving ads tailored to shoppers’ behaviors and building detailed profiles—resulting in a 237% increase in conversion rate (non‑segmented 0.155% vs segmented 0.523%) and raising click rates from 0.128% to 0.235%. By using SteelHouse’s platform and analytics, Evo achieved measurable improvements in conversions, sales and marketing ROI.

Evo