Case Study: eCampus.com achieves 114% lift in cart-abandoner conversions with SteelHouse

eCampus.com boosts cart-abandoner conversions by 114% with SteelHouse

eCampus.com, a leading online retailer for academic textbooks, needed a better retargeting solution to boost sales among its broad base of student and parent shoppers. To address this challenge, eCampus.com partnered with vendor SteelHouse and chose to use its Behavioral Marketing Platform.

SteelHouse implemented a solution that went beyond basic product-view retargeting. It enabled eCampus.com to segment visitors and deploy tailored campaigns, most notably by targeting cart abandoners with a real-time free shipping coupon. This SteelHouse-driven campaign delivered a reported 114% incremental lift in conversions for that segment, quickly increasing both revenue and conversions.

eCampus.com