Case Study: eCampus.com achieves 114% lift in cart-abandoner conversions with SteelHouse's Behavioral Marketing Platform

eCampus Gains Incremental Lift with Retargeting

eCampus.com, the internet’s leading destination for renting, buying and trading academic textbooks, needed better retargeting to boost sales across a broad shopper base of students and parents. eCampus.com chose SteelHouse’s Behavioral Marketing Platform because it goes beyond product-view retargeting, delivers real-time offers anywhere on the web, and provides live behavioral data to identify different shopper types.

Using SteelHouse, eCampus.com segmented visitors and deployed tailored retargeting—most notably targeting the “Cart Abandoner” with a free-shipping coupon delivered in real time. The SteelHouse-driven campaign quickly increased conversions and revenue for that segment, delivering a reported 114% incremental lift.

eCampus.com

Matt Taylor

Director of Online Marketing & Business Development