Case Study: Direct Online Marketing achieves 49% increase in organic site conversions with SteelHouse Dynamic Ads for Broad Audiences

Direct Online Marketing boosts organic site conversions 49% with SteelHouse

The customer, Direct Online Marketing, faced the challenge of scaling a furniture client's business and finding new, high-intent customers. They partnered with vendor SteelHouse and used their Dynamic Ads for Broad Audiences service on Facebook to address this.

SteelHouse implemented a solution by ingesting the client's product catalog and deploying dynamic carousel ads with broad targeting. This strategy by SteelHouse drove a 55% increase in new site visitors, a 49% lift in organic site conversions, a 33% rise in organic sales, and achieved a 4x return on ad spend.

Direct Online Marketing