Case Study: Direct Online Marketing achieves 49% increase in organic site conversions with SteelHouse Dynamic Ads for Broad Audiences

Industry West Increases Site Conversions 49% with Dynamic Ads for Broad Audiences

Direct Online Marketing needed a way to scale a furniture client’s business and find new, high‑intent customers who fit the brand’s aesthetic. They partnered with SteelHouse to deploy Dynamic Ads for Broad Audiences on Facebook to reach prospects beyond traditional targeting and convert them into buyers.

SteelHouse ingested the client’s 2,000+ product catalog and used Facebook’s dynamic carousel ads with broad U.S. targeting (ages 25–50) to match products to users’ browsing and demographic signals. The campaign drove a 55% increase in new site visitors, a 49% lift in organic site conversions, a 33% rise in organic sales, and a 4x ROAS, demonstrating SteelHouse’s measurable impact.

Direct Online Marketing

Leland Reed

Digital Advertising Manager