Case Study: TRKKN achieves 61% fewer GTM tags and 74% less developer involvement with Stape server-side tracking

Trkkn cuts GTM tags by 61% with Stape

a b2b technology manufacturer, trkkn, faced challenges with a complex and unscalable tracking setup using 118 GTM tags, which required heavy developer involvement. Browser restrictions like ad blockers and Safari's ITP were also causing incomplete conversion data for their Google Ads and LinkedIn campaigns.

The vendor, Stape, provided the server-side GTM infrastructure to route events reliably. This solution, combined with trkkn's own Enhanced Tagging, reduced the number of GTM tags by 61% and cut developer involvement in analytics tasks by 74%. The setup was completed in less than a month, ensuring more complete data delivery to advertising platforms.

Trkkn