Case Study: Peak Metrics achieves near-perfect Purchase tracking with Stape server-side tracking

Peak Metrics aligns GA4 purchase data to 99% of backend transactions with Stape

Peak Metrics, a digital analytics agency, worked with a client in the publishing eCommerce and natural wellness sector that was losing Purchase event data due to ad blockers and cookie restrictions. This systematic undercounting of conversions degraded their marketing measurement and campaign optimization. Partnering with Stape, they sought a solution to rebuild a credible view of their conversion data.

By implementing a server-side Google Tag Manager infrastructure hosted on Stape, Peak Metrics was able to route core events reliably. The solution resulted in a near-perfect alignment between GA4 Purchase events and actual backend transactions, closing the gap from 99%. For the client, this improved reporting reliability and bidding decisions, and for Peak Metrics, it strengthened the client relationship through more credible, data-driven conversations.

Peak Metrics