Case Study: OMRON Healthcare EMEA improves analytics accuracy with Stape

Omron Healthcare EMEA boosts analytics data completeness by 35% with Stape

OMRON Healthcare EMEA faced significant measurement gaps across its European markets. Their analytics were compromised by browser restrictions, ad blockers, and complex regional privacy regulations, which led to incomplete data and unreliable marketing attribution. To address this, they partnered with the vendor Stape and the consultancy Hellenic Technologies to create a more robust and compliant tracking infrastructure.

Hellenic Technologies, utilizing Stape's server-side tagging, implemented a multi-faceted solution. This included deploying dedicated country-level Google Tag Manager containers, a server-side GA4 setup to reduce data loss, and a GDPR-compliant consent framework from iubenda. The results were substantial, with data completeness improving by 25-35%, event capture increasing by 20-30%, and consent opt-in rates exceeding 50%, giving OMRON richer insights into regional customer behavior.

Omron Healthcare EMEA