Case Study: HELM achieves 100% order tracking and +55% conversions with Stape

HELM achieves 100% order tracking with Stape

Helm, a Danish retailer of bags and accessories, faced a challenge with inaccurate marketing data. Due to browser restrictions and ad blockers, their client-side tracking was failing to capture complete order information, which prevented them from making valid business decisions. They partnered with the vendor Stape to implement a server-side tracking infrastructure.

Stape implemented a server-side Google Tag Manager setup for Helm. This solution bypassed browser restrictions by routing events through a server, and it integrated a direct order fetch from Helm's CMS to capture 100% of purchases. As a result, Helm achieved 100% order tracking accuracy, with their analytics data now perfectly matching their actual bank revenue.

HELM