Case Study: Depaul UK lowers cost per donation by 16% with Stape

Depaul UK lowers cost per donation by 16% with Stape

Depaul UK, a charity dedicated to ending youth homelessness, faced challenges with missing donation tracking and incomplete consent integration due to browser restrictions. This made it difficult to measure and optimize their fundraising campaigns. They partnered with Stape, through their agency Orla Incremental Media, to address these issues with a server-side Google Tag Manager solution.

Stape's implementation, which included hosting a server-side GTM container and integrating with Google Consent Mode, fixed the client-side tracking issues. This resulted in a 16% reduction in cost per donation and the recovery of 8.06% of purchases and donations that were previously missing from reporting, significantly improving campaign efficiency.

Depaul UK