Case Study: ApriL Parfumerie achieves 50% conversion growth with Stape server-side tracking

ApriL Parfumerie boosts tracked conversions by 40-50% with Stape

ApriL Parfumerie, a Belgian beauty products retailer, struggled with the technical complexities of setting up and maintaining server-side tracking using Google Cloud. This time-consuming process required significant technical knowledge and limited their control over data accuracy, hindering their ability to efficiently monitor key performance metrics. They partnered with vendor Stape to find a simplified and scalable solution.

Stape implemented a server-side tracking system for ApriL Parfumerie, which included EU hosting for data privacy and a Custom Loader to bypass ad blockers. This was integrated with Google Analytics 4 and the Meta Conversions API. The solution led to a 40-50% increase in conversions tracked by Meta, driven by improved tracking accuracy and reduced data loss, providing the client with a reliable and low-maintenance analytics system.

ApriL Parfumerie