Case Study: Sephora boosts engagement and sales with Standard Black

Sephora drives 275+ PLAY! videos and deeper engagement with Standard Black

Sephora sought to launch their PLAY! monthly sample subscription program and wanted to create deeper connections with their customers. They engaged Standard Black for its expertise in creative digital content to develop a dynamic new platform for this initiative.

Standard Black created an interactive experience that positioned subscribers as members of an exclusive club. They built a comprehensive content machine that included videos, social posts, emails, and web destinations to drive customers to shop online and in-store. The program was a major success, with demand outpacing supply and an ever-growing waitlist. Standard Black's strategies drove more in-store visits, created a new online path to purchase, and encouraged deeper social engagement, resulting in an increased spend among Sephora's clients.

Sephora