Dell - Customer Case Study

Dell Computers are a leading vendor of desktop, server and notebook systems. Since its principal competitors were IBM, Compaq and Hewlett Packard, its marketing arm had a hard task before them. Project Specifications: Dell required a database which would enable them to successfully prosecute new prospects and to follow them up as the sales process progressed. In particular, it had to tie in seamlessly with Microsoft Outlook, which was in general use throughout the company.