Case Study: Queensland Government achieves 10x traffic growth, $400M in savings and reduced call-centre demand with Squiz Matrix

Queensland Government - Customer Case Study

The Queensland Government’s Business & Industry Portal needed to serve highly targeted, industry‑specific content and move complex transactional services online to reduce regulatory burden and justify expenditure. To achieve fine‑grained personalization driven by Australian Business Account (ABA) attributes, the Queensland Government chose Squiz and its Squiz Matrix platform.

Squiz implemented a metadata‑driven personalization solution with ABA single‑sign‑on, Funnelback search, online diagnostic tools (eg. Fit to Supply), and a Forms and Fees Finder to guide users to the right actions. The result: monthly visitors rose from about 10,000 to over 330,000 in three years, around $400 million in savings for government and businesses, a dramatic drop in call‑centre and counter services, and improved tender search and conversion tracking — all delivered by Squiz.

Queensland Government