Case Study: Burness Paull achieves 164% boost in user engagement and top-page SEO with Squiz

New Website With User Centric Design and SEO Optimised Content to Increase Engagement

Burness Paull, a top‑tier Scottish law firm, was hampered by an outdated, hard‑to‑update website with poor navigation, weak SEO, inconsistent content and a very poor mobile experience. To address these issues they engaged Squiz to redesign and modernise their online presence, focusing on a user‑centric, mobile‑first site and SEO‑optimised content.

Squiz ran a research phase (competitor analysis, information architecture and content strategy) and designed and built a responsive, mobile‑first website with improved content, tagging, search and technical foundations. The Squiz solution delivered a 164% increase in average time spent on a page and moved Burness Paull from the second search results page to 4th position on page one for “corporate lawyers scotland,” significantly boosting engagement and organic visibility.

Burness Paull

Graeme Cleland

Head of Communications