Case Study: Bolton Council achieves improved local service findability and self-service with Squiz

New Sophisticated and Personalized Search Solution

Bolton Council, a local authority serving over 220,000 residents, needed a personalised, flexible local directory that could aggregate health, voluntary and council services without duplicating or manually curating content. To deliver an intuitive, accessible experience and a federated search across multiple data formats, Bolton selected Squiz and its Funnelback search platform as their digital partner.

Squiz combined out‑of‑the‑box Funnelback features and connectors with bespoke presentation and UX work—implementing intelligent indexing, relevance tuning, an accessible front end, federated and location‑based search, and shortlisting. The result is a dynamic, community‑driven directory that has improved findability of important content, enabled residents to self‑serve (reducing calls and face‑to‑face visits), and provided more effective navigation and discovery across Bolton Council’s public portals.

Bolton Council

Chris Hart

Development Manager