Case Study: Long Service Corporation achieves a streamlined one‑stop user experience with Squiz

Long Service Corporation - Customer Case Study

Long Service Corporation, a government agency providing portable long service benefits for building and construction workers, faced a confusing web presence of a corporate site plus many industry-specific portals that forced users to navigate back and forth. The Corporation engaged Squiz (using Squiz Matrix) to rebrand and redesign the sites, consolidate content, and determine how many sites were truly needed while overcoming stakeholder resistance to user research.

Squiz ran discovery research and user workshops, identified common and industry-specific needs, and built two self-contained industry sites plus a corporate portal that leverage Squiz Matrix content reuse and targeted navigation for distinct user groups (workers vs employers). The result is a streamlined, engaging online experience: Long Service Corporation has solidified its online presence so users are directed to the right site every time and stay there, reducing confusion and improving engagement — all delivered by Squiz.

Long Service Corporation