Case Study: GESB (WA Government superannuation fund) achieves 100% WCAG 2.0 compliance and increased member engagement with Squiz

Increasing GESB's Member Engagement via Digital Channels

GESB is a Western Australian government superannuation authority with around 240,000 members and over $30 billion in funds under management. After outsourcing administration GESB was left with a much smaller in‑house digital team and needed an experienced partner and a modern digital platform to improve member experiences, provide secure cloud hosting and meet government accessibility deadlines — they engaged Squiz and its DXP.

Squiz rebuilt gesb.wa.gov.au on the Squiz DXP with an accessible, cloud‑hosted design and new online features such as interactive “Statement summaries” and a forms container library to speed delivery and improve manageability. The project delivered measurable results: 100% WCAG 2.0 compliance and 73% of members rating the customer experience as very good or excellent, alongside faster rollout of member services and ongoing partnership support from Squiz.

GESB

Marleen Timmers-Vasen

Digital Manager