Case Study: Credit Union Australia (CUA Health) achieves doubled sales conversion and 2,000% increase in emailed quotes with Squiz

Improving Service Delivery in Health Insurance

Credit Union Australia - CUA Health faced a tight regulatory deadline and a need to overhaul its clunky quoting and purchase journey to comply with impending federal health reforms and deliver clear, mobile-friendly product information. To meet these challenges they engaged Squiz, leveraging Squiz Matrix CMS to redesign the digital quoting and application experience so it could handle new government tiers, provide exact price quotes and support a seamless mobile purchase flow.

Squiz redesigned the product picker and online application form, led UX and integrations with HAMBS and CANSTAR, and moved the end-to-end process fully online with validations and instant membership creation. The result: sales conversion rates more than doubled, quotes emailed to users rose 2000%, mobile transactions increased 400%, social channels began contributing to sales, and more users progressed through the purchase funnel — all delivered on time by Squiz.

Credit Union Australia

Sarah Bartle

Digital Sales and Performance Analyst