Case Study: Geoimage achieves improved customer experience and seamless user adoption with Squiz (SugarCRM)

Geoimage - Customer Case Study

Geoimage, a specialist in satellite imagery and geospatial solutions, was growing rapidly and struggling with slow communication and fragmented data across state-based offices using Excel, Google Drive and Dropbox. They needed an off‑the‑shelf, configurable, user‑friendly CRM to centralize processes, enable anytime/anywhere access, and simplify monthly reporting — and engaged Squiz to implement SugarCRM to meet those needs.

Squiz configured SugarCRM to match Geoimage’s language and workflows (for example renaming "Opportunities" to "Jobs" and "Accounts" to "Companies"), delivered role‑based training, and supported a cloud rollout. The result was full user adoption, improved cross‑office collaboration and project tracking, easier reporting and follow‑up, and a measurably better customer experience — with Geoimage now planning to expand the CRM into marketing.

Geoimage