Case Study: Contractors Health and Safety Scheme achieves doubled online renewals and reduced churn with Squiz

Contractors Health and Safety Scheme - Customer Case Study

The Contractors Health and Safety Scheme (CHAS) is a third‑party accreditation organisation that needed to reduce churn among more than 27,000 suppliers with annual certification renewals and shift more marketing activity online. CHAS approached Marketo and Squiz to automate renewals, improve communications and create more effective personalised online experiences — Squiz delivered the project using Marketo marketing automation.

Squiz implemented Marketo to automate renewal reminder emails, enable personalised campaigns and landing pages, and improve data capture via online forms. The solution reduced churn, increased conversions and doubled online renewal rates, and left the marketing team self-sufficient to build further nurturing and scoring programs — demonstrating clear, measurable improvement in supplier engagement and procurement outcomes.

Contractors Health and Safety Scheme

Dermot Maurer

Head of Marketing