Squiz
70 Case Studies
A Squiz Case Study
City University London’s marketing team was hamstrung by a legacy CMS that made simple content and layout changes difficult, so they engaged Squiz as their technology partner to deliver a new site using Squiz’s Matrix CMS and integration expertise while their UX/design agency handled creative concepts.
Squiz combined its Matrix platform and Easy Edit Suite with hands-on services—workshops, training, best-practice guidance and a custom integrations framework—so City’s own developers could build and maintain the site. The result: editors can now amend pages and create new content directly, multiple back-end systems are seamlessly integrated, and the site has received positive feedback from staff and students while giving City greater control and confidence in its online presence.