Case Study: ARANZ Geo achieves 350% more unique visitors, 200% more organic traffic and 850% more leads with Squiz Matrix

ARANZ Geo - Customer Case Study

ARANZ Geo is a Christchurch‑based tech company that builds 3D geological modelling software used by leading mining and geoscience organisations. When they engaged Squiz, ARANZ Geo’s online presence was split across three lightweight brochure sites on a heavily customised Joomla platform that lacked SEO, responsiveness, easy editing and CRM integration; they needed to consolidate into a single, flexible site (leapfrog3d.com) that supported multi‑language, simple workflows and better lead generation.

Squiz implemented a single instance of Squiz Matrix CMS with the Easy Edit Suite, metadata‑driven content, responsive design and a third‑party JavaScript plugin that integrated with ARANZ Geo’s CRM. The new site streamlined content management and the sales funnel—unique visitors rose 350%, organic traffic increased 200% and enquiries/lead capture jumped 850%—while improving third‑party integration and providing a scalable foundation for future e‑commerce and multilingual expansion.

ARANZ Geo