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70 Case Studies
Case Study: Legal & General achieves improved search efficiency and member satisfaction with Squiz's Funnelback
A Squiz Case Study
A New Technology Platform to Drive Member Satisfaction and Increase Control of the Search Experience
Legal & General, a London‑headquartered multinational financial services firm, needed a more capable search platform to improve member satisfaction and give teams greater control of the search experience. After tendering, they engaged Squiz and adopted the Funnelback search platform to replace an underperforming tool and to deliver improved UX, integration across multiple systems, personalized search and automated content migration.
Squiz ran a discovery phase and implemented Funnelback as a single, configurable search solution across all L&G sites, surfacing results from multiple sources, integrating with major databases and payment systems, and providing a dynamic, template‑driven front end. The result was improved search efficiency and findability—customers are now guided to the correct microsites and staff enjoy a better intranet experience—while Funnelback’s reports, suggestions, auto‑completion and dynamic results drove measurable improvements in discoverability and business responsiveness; Squiz continues to fine‑tune the solution with Legal & General.
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Legal & General
Dan Foster
Legal & General