Case Study: University of Dundee achieves improved search relevance, user journeys and insight with Squiz's Funnelback

A New Sophisticated Search Solution Providing More Flexibility, Freedom and Insight

The University of Dundee, an internationally recognised research institution with over 17,000 students and 3,000 staff, sought a more sophisticated search solution to deliver more relevant results, better user journeys across its public site and microsites, and stronger analytics and content governance. The web team needed greater control over search relevancy, tools for managing duplicate content and migration, and a partner who could deliver within agreed timescales and budget — objectives they addressed with Squiz’s Funnelback search platform.

Squiz implemented Funnelback in a phased approach, migrating and rationalising content, tuning relevance for key areas like course and research search, and training site owners to use rich analytics and content-auditing features. As a result, the University of Dundee can now tune content collections and promote the most relevant results, deliver a shorter, improved user journey, streamline search with content auditing, increase visibility of priority content (notably course listings), and gain deeper insight into user behaviour to support ongoing governance and optimisation.

University of Dundee

Andrew Millar

University of Dundee