Case Study: TheCut achieves 400% growth in in-app payments with Square

TheCut - Customer Case Study

TheCut is a mobile platform built for barbers and barber shops to get discovered, book appointments, and run their businesses. Because the barber industry is largely cash-based and many barbers are underbanked, theCut faced low adoption of digital payments, distrust of their initial processor, and complaints about delayed deposits that led barbers to switch to Square for payments.

To address this, theCut integrated Square’s In‑App Payments SDK, quickly implementing a customized, native-feeling payment form (about 30 minutes) and leveraging Square’s brand trust and next‑day deposits. As a result, in‑app payments grew 400% within six months, barbers reported fewer payment issues, and the company is now preparing to add Square Reader SDK for card-present payments.

TheCut

Kush Patel

Co-Founder