Case Study: Taylor Monroe Salon achieves 41% monthly revenue growth with Square Capital (Square)

Taylor Monroe Salon Sees 41% Growth with Focused Investment

Taylor Monroe is a commission‑based salon in Hayes Valley, San Francisco, owned by Jovanny Yu. A year and a half after opening he faced the common small‑business challenges of scaling staff, increasing appointments and average spend, and creating a modern, low‑turnover environment — but had never taken external funding until he accepted a merchant cash advance through Square Capital.

Jovanny used the funds to hire aggressively (growing staff from 14 to 30), renovate and upgrade the space, and buy equipment to free stylists for client work. He repaid the advance in about six months; since investing the loan he’s doubled monthly appointments, raised the average ticket by $14, and seen monthly revenue grow by about 41%, along with improved staff morale and plans to open a second location.

Taylor Monroe Salon

Jovanny Yu

Owner