Case Study: Singenuity achieves streamlined, PCI‑compliant payments and rapid client onboarding with Square

Singenuity - Customer Case Study

Singenuity, founded in 2010, builds and operates software for adventure and entertainment businesses — handling reservations, point-of-sale, waivers, and photo systems. After using a generic magnetic-card swiper and a third‑party partner, the company faced lengthy PCI compliance work and slow client onboarding (hardware and setup delays of up to several weeks), creating a major bottleneck to scaling its platform.

Singenuity integrated the Square Reader SDK into its iOS app (with Android underway), giving immediate PCI/EMV compliance, Apple Pay/Google Pay support, and easy hardware access. The quick integration and the recognizable Square brand sped onboarding dramatically — clients can buy hardware locally, set up an account, and be connected within an hour — enabling Singenuity to scale its platform to other adventure businesses.

Singenuity

Grady Dycus

Co-Founder