Case Study: Venissimo Cheese Doubles Sales with Square

How Venissimo Cheese Doubled Sales in 3 Years

Venissimo Cheese, a San Diego specialty cheese retailer founded by Gina Freize, grew from a single shop into three locations and an online store, but needed help managing weighted products, location-specific inventory, and customer marketing. Square, using products like Square for Retail, Square Websites, Square Marketing, and a connected scale, provided an integrated system to handle checkout, inventory, and customer data across all channels.

Square implemented a unified retail and marketing solution that streamlined purchase orders, barcode scanning, staff workflows, and online-to-in-store selling. The results were significant: Venissimo Cheese more than doubled sales across its physical stores and online shop, and email open rates jumped 1,233%, rising from 3% to consistently more than 40%. Square also helped make inventory and customer interactions more efficient and supported better reporting for smarter business decisions.

Venissimo Cheese

Gina Freize

Founder