Case Study: Urban Nail Box achieves 30%+ annual revenue growth with Square

How Urban Nail Box Grew From a One-Woman Show to Over 30% Annual Revenue Growth

Urban Nail Box, a Seattle nail salon founded by Rachel Dang, grew from a one-woman studio into a business with two locations and 34 employees. Early on, Dang faced the challenge of attracting clients from a hidden third-floor location with no visibility and no customer base, while also needing an easier way to manage appointments. She chose Square, including Square Appointments, to help her offer online booking and reduce manual scheduling work.

Square helped Urban Nail Box streamline bookings with online scheduling, automated confirmations and reminders, Google/Facebook/Instagram integrations, and tools like Square Messages and Square Assistant to manage client communication and rescheduling. The salon also used Square Go, Square Loans, and Square’s marketing features to support repeat visits and upgrades, helping drive over $1.5 million in annual revenue, more than 30% annual growth, and strong customer retention, with over 75% of business coming from returning clients.

Urban Nail Box

Rachel Dang

Owner