Case Study: Love, Dunette achieves seamless online booking and time savings with Square

How Two Businesses Partnered on One Seamless Booking Solution

Love, Dunette, a full-service salon on New York’s Lower East Side, needed a flexible way for stylists to manage their own books and let clients schedule appointments without hassle. The salon also wanted a booking and payment system that would be easy for staff to learn and work smoothly with its chair-rental model, so it turned to Square Appointments.

Square implemented Square Appointments to provide online booking, clear service and pricing details, and easy checkout from the chair or front desk. The result was 30%–40% daily time savings for Love, Dunette, along with growth from about 800 clients to 2,200 and revenue increases of 80% and then 17% across successive year-over-year periods.

Love, Dunette

Jenna Pitocco

Founder & Owner