Case Study: Printers Row Wine Shop achieves streamlined multi-revenue operations with Square

How This Wine Shop Is Growing a Resilient Business Through Multiple Revenue Streams

Printers Row Wine Shop, a natural wine bar and boutique in Chicago’s South Loop, needed a way to manage a growing mix of retail sales, on-premise service, events, and a wine club without creating operational chaos. The shop turned to Square, using Square for Retail, Square for Restaurants, Square Loyalty, and Square Payroll to support its multi-revenue-stream business.

With Square, Printers Row Wine Shop streamlined payments, inventory, front- and back-of-house coordination, and reporting across all revenue sources. The vendor also helped the shop boost traffic on slow days with a loyalty program that offered double points on Mondays, leading to increased foot traffic, while its Square-powered website improved discoverability and helped manage the wine club and events.

Printers Row Wine Shop

Tanya Gentile

Owner