Case Study: Gioia’s Deli achieves 5 locations and 500% catering growth with Square

How This St. Louis Staple Grew to 5 Locations and Boosted Catering by 500%

Gioia’s Deli, the century-old St. Louis deli run by Alex and Amanda Donley, faced the challenge of modernizing a beloved 106-year-old business while expanding beyond its original location. The team turned to Square, starting with Square Point of Sale for the food truck and later using it across the growing restaurant to improve visibility into sales, operations, and customer demand.

With Square, Gioia’s Deli streamlined order flow, improved inventory control, simplified staff training, and managed catering, retail, and wholesale from one system. Square helped the business scale to five locations and grow catering by nearly 500% since 2016, while giving the owners better reporting and faster, more accurate payment handling.

Gioia’s Deli

Amanda Donley

Gioia’s Deli