Case Study: The Beautiful Co. Hair & Lashes achieves a 95% customer retention rate with Square

How This Salon Achieved a 95% Customer Retention Rate With Luxury Experiences and New Offerings

The Beautiful Co. Hair & Lashes, a Greenville, South Carolina salon, wanted to grow beyond its core services while keeping clients loyal and delivering a premium experience. The business relied on Square Appointments to manage scheduling, client notes, and automated confirmations as it expanded its hair, lash, brow, and retail offerings.

Square helped The Beautiful Co. streamline operations behind the scenes with appointment booking, client management, and inventory tracking, including Square for Retail. With Square, the salon was able to support new revenue streams, add lash services worth an estimated $8,000 per week, and maintain an approximately 95% customer retention rate while keeping bookings high and operations organized.

The Beautiful Co. Hair & Lashes

Jessica Heckman

Owner