Case Study: Phylum achieves a more personalized customer experience with Square

How This Modern Mercantile Elevates the Customer Experience With Connected Tools

Phylum, a design-centered modern mercantile founded by Jory Edmunds, wanted to create a highly personalized shopping experience while still handling essentials like inventory, payments, and customer outreach. The challenge was serving both local shoppers and travelers in a way that felt premium and flexible, especially for larger purchases that might need to be completed remotely. Square helped Phylum bring that vision to life with tools including Square for Retail, Square Appointments, and Square Invoices.

Square enabled Phylum to offer one-on-one virtual appointments, process remote payments smoothly, and manage inventory and checkout in one platform. The business also used Square Loyalty to deepen customer relationships, with loyalty customers spending an average of 368% more than non-loyalty customers. With Square, Phylum built a polished, customer-first experience that strengthened loyalty and gave Edmunds confidence to plan for future growth, including a second location.

Phylum

Jory Edmunds

Phylum