Case Study: Fish Tales Outfitters and Guide Service achieves faster operations and more customer bookings with Square

How This Fly Shop Uses Square to Reel in More Customers and Book Outdoor Adventures

Fish Tales Outfitters and Guide Service, a fly shop and outdoor adventure business in Franklin, North Carolina, was struggling with a clunky point-of-sale system that made inventory management, reporting, and website updates difficult. As the business grew to more than 4,000 products and expanded its guided fishing and camping trips, owner Ernest King needed a more efficient way to run retail operations and manage bookings. Square, including Square for Retail, Square Websites, and Square Appointments, was the platform he chose.

Square implemented a connected system that streamlined inventory entry, simplified reporting, improved the website, and enabled online booking for guided trips. Fish Tales Outfitters and Guide Service said the new website drew more customers into the store, while automated tools saved about five hours each week and sped up checkout. With Square, King was able to spend more time helping customers, and the business gained a faster, easier experience overall.

Fish Tales Outfitters and Guide Service

Ernest King

Fish Tales Outfitters and Guide Service