Case Study: The Laya Center expands its customer base with Square

How The Laya Center Expands Its Customer Base With a Multihyphenate Business Model

The Laya Center, a wellness spa in Downtown Kansas City, wanted to grow its customer base by offering more than traditional spa services. With Square, the business built a multihyphenate model that includes cryotherapy, massage, herbalism, a supplement line, skincare products, and a tea bar, creating multiple ways for customers to discover and engage with the brand.

Square helped The Laya Center use sales reporting, loyalty data, marketing tools, and omnichannel outreach to understand customer behavior and stay connected across in-store and online channels. As a result, the business can see which offerings perform best, strengthen customer relationships, and support growth through diversified revenue streams and community partnerships.

The Laya Center

LaToyia Mays

Founder