Case Study: The Boston Beer Company achieves a fast, streamlined online store launch with Square

How the Boston Beer Company easily launched an online store

The Boston Beer Company, maker of brands like Sam Adams and Angry Orchard, needed a way to bring new labels online, sell merchandise, and keep inventory and reporting accurate across its growing eCommerce presence. Using Square, the company also wanted a customizable website and streamlined tools to support branding, order management, and time-sensitive fulfillment.

Square helped The Boston Beer Company launch eCommerce sites for three breweries with flexible templates, integrated marketing tools, and centralized inventory and order tracking. The solution enabled real-time syncing with POS systems, one place to manage orders, and UPS shipping integration for discounted labels and faster fulfillment, helping the company improve efficiency, avoid overselling, and get stores live quickly.

The Boston Beer Company

Matt Texeira

Head of Accounting