Case Study: Terror Tacos transforms the customer experience with Square

How Terror Tacos Used Tech To Transform the Customer Experience

Terror Tacos, a St. Louis fast-casual vegan Mexican restaurant, needed help adapting from a takeout-only model to a new dine-in experience as demand grew after opening during the pandemic. Paper tickets, long lines, and manual kitchen workflows were slowing service and creating a frustrating experience for both staff and customers, so the team looked for a flexible system from Square.

Square helped Terror Tacos streamline operations with Square for Restaurants, Kitchen Display Systems, QR code ordering, and Square Loyalty. The result was a faster, more organized workflow that reduced lines, split dine-in and takeout orders more efficiently, and improved customer engagement; the restaurant says roughly 30% to 40% of food orders now come through online ordering and takeout, while loyalty tools help strengthen repeat business.

Terror Tacos

Bradley Roach

Co-founder and co-owner