Case Study: Sun of the Desert achieves seamless retail operations and scalable growth with Square

How Sun of the Desert Uses Square To Streamline Operations

Sun of the Desert, a general store in Twentynine Palms, California, needed a way to bridge its pop-up roots with a growing brick-and-mortar operation. As the business expanded, co-owners Damien Merino and Jimmy Brower wanted tools that could support in-store and online sales, simplify new-location planning, and help staff operate more independently. They turned to Square, using Square Reader, Square for Retail, Square Online, and Square Dashboard.

Square implemented a streamlined retail system that supported payments, online selling, sales insights, loyalty, and mobile checkout. The results included minimal training time for new staff, a more intuitive workflow, and the confidence to open a second location in 2024. During California wildfire-related outages, Sun of the Desert was still able to keep selling using Square’s Tap to Pay on phone, maintaining uninterrupted checkout and customer service.

Sun of the Desert

Damien Merino

Co-owner