Case Study: StGeorgeMassage boosts customer experience and triples sales with Square Appointments

How StGeorgeMassage Elevated the Customer Experience

StGeorgeMassage, a Utah massage business with two locations and a growing team of therapists, needed a modern way to handle online bookings, payments, and reporting as it scaled. Using Square Appointments, the company wanted to let clients book with specific therapists, showcase staff expertise, and reduce the paperwork and friction of phone-based scheduling.

Square implemented Square Appointments along with tools like Square Marketing and Square Payment Links to create a customizable booking site, manage schedules, streamline payments, and provide next-business-day transfers. The result was stronger customer convenience and operational efficiency, with StGeorgeMassage tripling overall sales in five years and seeing a $50K spike in sales in July 2021, plus a $50–60K increase in sales every December after adopting Square Marketing and Square Payment Links.

StGeorgeMassage

Michael

Founder and Licensed Massage Therapist