Case Study: Organic Start achieves lower payment costs and rapid revenue growth with Square Payments

How Square Payments Enabled This eCommerce Business to Scale Its Operations

Organic Start is an online eCommerce retailer started by founders Peter and Pennie Basios after they sourced a healthier baby formula that helped their triplets sleep. As the business scaled, it struggled with high eCommerce payment processing fees and poor customer support from its previous provider, which limited its ability to grow.

Switching to Square Payments gave Organic Start custom, competitive rates, a dedicated support team, and a seamless BigCommerce integration to move all transactions to Square. Square Secure cut chargebacks and fraud alerts and ensured PCI DSS compliance, producing cost savings, improved customer service, and strong year‑over‑year revenue growth.

Organic Start

Peter Basios

Founder