Case Study: Flower Friends SF achieves 126% sales growth with Square

How Square Checking Helped This Floral Design Studio Bloom

Flower Friends SF, a floral design studio founded by Emily Yates, grew from offering workshops into a full event floristry business as customer demand expanded. As the company took on weddings, baby showers, and corporate events, it needed better ways to manage cash flow, expenses, deposits, and long project timelines. Square helped Flower Friends SF with tools including Square Checking, Square Savings, Square Invoices, and Square Banking.

With Square, Flower Friends SF gained clearer visibility into transactions, project spending, and savings, while automatic invoice reminders reduced deposit follow-up and freed up time for client relationship building. The business reported a 126% sales increase in three months, and a pop-up event drove sales up 3x compared with other pop-ups. Square helped the studio improve organization, planning, and growth.

Flower Friends SF

Emily Yates

Founder and Owner