Case Study: Sofie Pavitt Skincare Studio achieves seamless, scalable growth with Square

How Sofie Pavitt Is Building a Brand Beyond the Treatment Room

Sofie Pavitt Skincare Studio, founded by Sofie Pavitt in New York City, grew from a solo esthetician practice into a larger skincare brand, but needed a way to manage appointments, client history, and team workflows without losing the elegant, personalized experience it wanted to deliver. Pavitt looked for a system that was easy to use, cohesive, and visually aligned with her brand, and chose Square to help handle the increasing complexity of the business.

Square implemented a 360 platform for the studio using tools like Square Stand, Square Appointments, Square Messages, Square Marketing, and Square Payment Links. With Square, Sofie Pavitt Skincare Studio can track client notes, room assignments, allergies, and past conversations, while also sending branded newsletters and managing growth across channels. The result has been a more efficient operation and a scalable business that grows on Sofie Pavitt’s terms, without sacrificing the high-touch studio experience.

Sofie Pavitt Skincare Studio

Sofie Pavitt

Owner